Not all “Cruelty-Free” Claims Are Created Equal

May 30, 2020

Not all “Cruelty-Free” Claims Are Created Equal

The term “cruelty-free” started becoming popular in the 1990’s, however, there was no standard for exactly what the term meant or how it could be used.  Companies would create their own logos and follow their own definitions for terms such as “Cruelty-Free”, “No Animal Testing,” or “Animal-Friendly,” without the oversight or participation of any animal protection groups. As a result, consumers did not know which claims to trust or exactly what they meant.   

That’s when the Coalition for Consumer Information on Cosmetics (CCIC) was formed. The CCIC consists of eight national animal protection groups working together to promote a single comprehensive standard for a consumer product to be considered cruelty-free, which includes no animal testing. The CCIC established the Leaping Bunny Logo. The Leaping Bunny Logo is the only internationally recognized symbol assuring consumers that no new animal tests were used in the development of any product. The logo can be seen on packaging, advertising, and websites for cosmetics and household products around the world, and it has become the gold standard for companies wishing to certify as cruelty-free. 

SoulSpring is proud to have met the strict Leaping Bunny Standards. We are deeply committed to meeting the CCIC product development and supply chain standards and we purposefully go above and beyond wherever possible in order to curate safe, natural, and cruelty-free ingredients that you can feel good about putting on your skin.